The current issue of Time Magazine is about the "New Frugality" - being a truly frugal person (I'm a real cheapskate) I was drawn to the article. The part of the article quoted below caught my attention as a great example of a change in demand due to a change in consumer expectations. Consumers expect the current administration to change gun ownership laws, so people are buying - especially handguns. There is also hoarding behavior due to speculation of a future tax on handgun ammunition - can't find a box of 9mm or .357 magnum ammo anywhere. Here's the segment:
Jody Windschitl, 49, Missouri Valley, Iowa
Our sales are up about 33% this year compared with last. As an industry, they say it's the "Obama effect." We have never been in business when the Democrats are in office. We've been told that gun sales go through the roof, and they weren't kidding. We can't even get stuff. Ammunition has just dried up all over the country. Right now we're so busy, we've had to hire one person. People are afraid also of the Democrats' putting a ban on firearms — that's the biggest fear factor.
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